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Chief Operating Officer at PT. Agrita Best Seafood

Njoo Mei Lioe Anita ( Anita Njoo )

Mrs. Anita has more than 10 years of experience in products procurement and Human Resource Management ( as a International Director of Sourcing for PT. Sophie Paris Indonesia and PT. Kawan Lama,.Tbk from 2004-2015).

She has been managing PT. Agrita best Seafood as Chief Operating Officer since 2015 –present, an Octopus specialized processor, export and trading company in Indonesia.

Operating more than 10 sites all over Indonesia for the supply chain and connecting with hundreds of Octopus Fishermen and business networking with over than 1000 MT/ year productions.

INTERNAL GOALS AND DEVELOPMENT

1. Intensive Training to all our partners and team member to be more professional and follow to HACCP standard.
2. Changing habits and build awareness of healthy and clean life style starts from the work place for the employee.
3. Bring a good working enviroment to our partner and team member.
4. To achived HACCP certification GRADE A in order to apply for EURO approval no.
5. Balancing and managing the business in a good way for caring also on the sustainability issues and maintain the supply to be
6. in the right numbers for stability market price in order to not hurt everyone ( especially fishermen ).

SUSTAINABLE BUSINESS ACT

PT. Agrita Best Seafood supporting sustainable BUSINESS Act by :

1. Maintain quality standard products as we only concentrate in Cephalopod products in our processing plants.
2. Concentrating in long term business and trust from our buyers in a way no cheating, no trick, guarantee assurance.
3. Giving buyer Fair and best price as the efficiency comes to cut off the supply chain cost.
4. Improving the business way as we try our best to maintain our buyers sustainability business as well with their customers.

SUSTAINABLE FISHERIES ACTS :

PT. Agrita Best Seafood supporting sustainable Fisheries Act by :

1. Purchase and produce only “mature” size octopus by minimum purchasing size 300 gr UP.
2. Pursuing the fishermen to not over fishing “octopus” by fishing only BIG sizes Octopus by giving them BEST DEAL price for 2KG-UP and base on percentage quota for small size quantity buying ( max in 30% ).
3. Improving Sustainable fishing teachniques in order to maintain Low cost , healthy and safe life fishing and rebuild overfished stocks, reduce by catch, and protect essential fish habitats by Introducing new octopus catching tools that have been successfully proven in Japan and Europe which is “Octopus Pot Trap “.
4. Building good networking both with all Fishermen and “Competitor” for the stabile, peaceful and healthy work environment.
5. Rewarding and give incentive for the sustainable act fishermen group.

MAIN OFFICE JAKARTA ( Muara Angke )

PT. Agrita Best Seafood Main office Jakarta is part of Meloy Fund CAPEX project started in July 2019 and the renovation finished in October 2019 . The facility placed in 176m2 landwith 3 floors building in daily capacity production of 7 MT/day and 200 MT cold storage. Our Mission is to Established our business stronger to be fully committed to our fishermen partners all the seasons.

PROCESSING FACILITY IN MAUMERE

• PT.ABS Paga Maumere established on December 2016 to support the supply fresh natural raw material from East Nusa Tenggara area all year around.
• PT.ABS Paga have been complied with CPIB and SKP Audit to be line with Jakarta’s HACCP both in Quality control and cleaness standardation from the supply chain Raw material. In maumere we enggage with more than 300 local fishermen and empower local Community Human resource by 80%Floresian as our production team.
• By applying the best standards and quality, in the end our products have the best quality to meet the world octopus market.

Best Quality Product

Octopus is still being hunted and is increasingly in demand in foreign countries and is the original product caught by fishermen directly in a number of locations in Indonesia. The native octopus in Indonesia is still the best as an export commodity.
The reason is that the octopus from Indonesia has good quality because the company partners directly with fishermen who implement the one day fishing system.
This means that fishermen who leave in the morning will bring their octopus catches in the afternoon to be further processed as export commodities for PT. Agrita Best Seafood.

HOW GOOD IS YOUR OCTOPUS ?

1. FRESH WITH NATURAL SEAFOOD ODOR ( HAVE GOOD AND FIRM MEAT TEXTURE,WHITE COLOR).
2. SALINITY LEVEL NATURAL (NOT MORE THAN 0,5%).
3. DURING THE TRANSPORT TO FACTORY oCTOPUS ARE PACKED AND HELD WELL WITH A LOT OF PADDED CRUSHED ICE TO MAINTAIN TEMPERATURE IN MAX 5 DEGRESS CELCIUS.
4. ALL BODY PART COMPLETE AND IN PERFECT SHAPE (NO BROKEN MEAT FROM FISHING GEAR)
5. NO BROKEN INK CAUSING BLACK SPOT INSIDE OR ON THE MEAT.
6. STILL HAVE THE BLOOD VESSEL RUNNING / SPOTS.
7. IN THE NATURAL WATER LEVEL ( TESTED BY COOKING TEST, THE NORMAL COOKING YIELD FOR 7-8 MINUTES OF NATURAL OCTOPUS ARE IN RANGE OF 75%-60% ).

HOW BAD IS YOUR OCTOPUS ?

1. 1. THE OCTOPUS HAVE BEEN HELD LONG TIME WITH LACK OF ICE WHICH CAUSING REDDISH COLOR/BLACK, SMUSHY TEXTURE AND UNPLEASENT ODOR.
   2. THE OCTOPUS HAVE BEEN SOAKING IN WATER AND SALT ( BUSINESS FRAUD) TO GAIN WEIGHT.
   3. THE OCTOPUS HAVE BEEN WASHED BY SIMPLE CHEMICHALS SOMETIMES AND AFTER THEY PUT SODA WATER TO REGAIN THE FRESHNES OF ROTTEN OCTOPUS ( ON POINT#1 ).
   4. THE BROKEN MEAT OCTOPUS DUE TO WRONG FISHING METHOD AND FISHING GEAR ( SPEARS).
   5. THE BROKEN MEAT OCTOPUS HAVE BEEN STITCHES BY THE FISHERMEN USING TRANSPARENT STRAIN IN ORDER TO TRICK THE QC IN THE FACTORY THAT NO BODY PART IMCOMPLETE.
   6. IMCOMPLETE BODY PARTS ( IN OUR STANDARD -3 LEGS COUNT AS REJECTED GOODS).
   7. BROKEN INK DUE TO WRONG CATCHING HANDLING COUNT AS REJECTED GOODS. SALINITY LEVEL MORE THAN 0,5%

IMPROVEMENT FOR FISHERMEN QUALITY ASSURANCE

1. Intensive Training to all our partners ( Suppliers, Fishermen and team member to be more professional and follow to CPIB AND HACCP standard ).
2. Changing habits and build awareness of healthy and clean life style starts from the work place for the employee and Fishermen.
3. Bring a good working enviroment to our partner and team member.
4. To complied with all food safety certification in order to apply best quality Indonesian Products.
5. Balancing and managing the business in a good way for caring also on the sustainability issues and maintain the supply to be in the right numbers for stability market price in order to not hurt everyone ( especially fishermen ).
6. As part of our commitment to HACCP, BRC and FIP process we always proceed Supplier’s / Fishermen 6 months evaluation to determine the correction actions.
7. Coordinating and Applied with Government’s rules for implementation legal act in the fisheries law Internationally and National levels.
8. WE DO NOT TOLERATE ILLEGAL ACTIONS, VIOLENT PROVOCATION, BUSINESS FRAUD, BAD CODE OF CONDUCT BEHAVIOUR BY OUR PARTNER FISHERMEN, SUPPLIER AND TEAM IN ORDER OF MONOPOLY BUSINESS ACTS.

INDUSTRY ROLES IN THE SMALL SCALE FISHERMEN

1. PT.ABS set 1 buying price in every buying area based on each area Transportation cost and Fishing ground distance and Field.
2. PT. ABS always maintain for NON Seasonal buying in order to maintain stability of small scale fishermen income all year time.
3. PT. ABS NEVER put quantity limits on it’s purchasing even for the smallest daily fishermen are welcome to sent their daily catch to our factory (area near Paga, Nita and Maloo area) even for 2 kgs we will buying them.
4. We gave 0% interest capital loan and accommodate them for buying the boat to facilitate them in a better economical and safety result ( ONLY TO VALIDATE and HONEST Fishermen).
5. We facilitating also for the saving in educate our fishermen in the importance of Saving money for sustainability and development business act from the small scale, in every kg the fishermen sell to Agrita they have been saving some amount of money in case of emergency with their family or work matter.
6. We Facilitating to make legal licensing for all Octopus Boat Catching in order to maintain good traceability.
7. We keep provide education the fishermen in order to handle the goods in best and economical way as well the FAIR BUSINESS BEHAVIOUR based on the correct business way ( to avoid Business Fraud on the products such as SOAKING, PUTTING SALT, CHEMICAL, etc )
8. In case of Emergency, PT. ABS have been investing our own ICE Machines for our Fishermen needed of ice supply.

PT.”ABS” have been closely working with various organizations such as rare.org, lini,blue ventures, Sahabat Laut lestari in order to working on a better system to have a sustainability supply chain of Octopus in Indonesia and to bring positive impact to all stakes holders to be able increasing quality standard and cut off distribution chain for to maintain fair trade price to the octopus Fishermen.